Google “online dating” and you’ll immediately be exposed to hundreds – no, thousands – of different online dating services – many of which, you’ve most likely never heard of but that advertise proven results. Signing up for online dating can seem like a daunting endeavour, therefore it’s tempting to just choose the first site you stumble across. Although it may seem like all online dating sites are created equal, they’re not. I’m here to tell you why going with “tradition” is a better use of your time than trying every “new kid on the block” dating site, until you get results.
Let’s face it – to be successful at online dating requires a significant commitment in time, energy and to a certain degree, finances. Since the birth of online dating, the process has become increasingly commercialized. This isn’t necessarily a bad thing, it just means that you need to apply the same logic to your dating life, as you would if you were purchasing any other product. If you were at the mall shopping for a new pair of winter boots, it’s likely that you wouldn’t buy the first and cheapest pair that you come across. You’d want a pair that provided comfort, quality and good value. The same applies to online dating. You’re making an investment of resources, therefore you want to do that with a site that has stood the test of time and offers it’s users the most value.
Take Match.com for example. Launched in 1995, Match.com pioneered the Internet dating industry and now serves millions of singles in 24 countries. Match prides itself on being responsible for more dates, relationships, and marriages than other free dating sites and is home to the largest and best pool of personals in online dating. It has something for everyone including Christian singles, gay singles, lesbian singles, and much more. Literally, hundreds of thousands of single men and single women right in your area have posted personal ads on Match.com. With these kinds of numbers on your side and lots of niche dating options, you’re much more likely to find what you’re looking for on an established site like Match.com.
However, just because they’ve been around a long time doesn’t mean that they are stuffy and boring. Match.com is a great site for anyone looking for love, who also enjoys a fun, modern approach to dating. From professionally lead studies that help them gain further insight into their members, to revolutionary technology and their legendary matchmaking algorithym, Match.com continues to redefine the way single men and single women meet, flirt, date and fall in love, proving time and again that you can make love happen through online dating and that lasting relationships are possible. Match.com lives by it’s name. It’s created a brand that is focused on helping people find love and their “match.” Like attracts like, so if you’re looking for love, you’re much more likely to find like-minded singles on an established site like Match.com that has a very clear vision of what it’s about.
On the other hand, you have eHarmony – another longstanding dating website with a proven track record. eHarmony prides itself on being very relationship and compatibility focused. eHarmony really likes to get to know their users, so that they can help them find great long term relationships. The eHarmony Compatibility Matching System® matches singles based on 29 Dimensions® of Compatibility for lasting and fulfilling relationships. They accomplish this by learning as much as possible about your dating personality, values and lifestyle through their signature questionnaire, so that they can match you with people that you’re “deeply compatible with.” With over 20 million registered users worldwide, eHarmony is responsible for 600, 000 marriages (One of their bragging rights is that they help 438 people get married every day!) If your end goal is to get married and you’re highly detail focused, eHarmony is a great place to start. With one of largest user bases out there and a scientific approach to dating, you’re stacking the odds in your favour when it comes to finding a life partner.
Here’s a few other reasons why choosing a very established online dating site totally rules –
1) Larger user base – Although it would be nice if we could all log on to an online dating site and find love instantly, this simply is not the reality. Online dating is a numbers game. The more users you’re exposed to, the more likely you’re going to find someone you’re compatible with. Having been around a lot longer, established industry leaders like Match.com and eHarmony have built up a positive reputation which has resulted in huge user bases. By choosing a dating site that’s extremely popular, you’re opening yourself up to a world of possibilities.
2) More innovative technology and better features – Larger, more established dating sites like Match.com and eHarmony have more resources to invest in cutting edge technology, which add overall value for their members. Both Match.com and eHarmony take a very scientific approach to online dating in the form of features that you won’t find on any other dating sites, slick mobile apps and matching technology that’s heavily researched and tested.
In fact, eHarmony was actually founded by Dr. Neil Clark Warren – a clinical psychologist.
The eHarmony Compatibility Matching System® that matches singles based on 29 Dimensions® of Compatibility, is based on research done by Dr. Warren. During 35 years of counseling thousands of married couples, Dr. Warren observed a set of characteristics that seemed to be present in all successful relationships. He called them the 29 Dimensions of Compatibility. After extensive research involving thousands of married couples, Dr. Warren confirmed that these dimensions were indeed highly predictive of relationship success and could be used to match singles. Ten years later, eHarmony’s compatibility matching is responsible for nearly 4% of U.S. marriages. This background, history and proven success rate is just something you’re not able to get with a less established online dating site.
3) They know and understand their users better than smaller, less established sites – Because they have a larger user base and more revenue, established online dating are able to reinvest in scientific studies that help them better understand their users and what they need from the online dating experience. Take for example, Match.com’s renowned, annual Singles in America study. Each year, Match.com surveys it’s users to determine their likes, dislikes and dating behaviours. In other words, they have a much better picture of who their users are, what they want and how to make their online dating experience awesome.
4) More success stories – At the end of the day, one of the best things about using a site like Match.com or eHarmony is that they both come with tons of references, reviews and success stories. Because their user bases are so large, you’re bound to find someone who has used either service and/or found love. This makes it so much easier to learn about each website to figure out which one is best for you – something that simply isn’t possible with a less established dating site.
At the end of the day, dating can be kind of nerve wracking. When you go with an established dating site like Match.com or eHarmony, you not only get a more sophisticated user experience with unique, useful features, you get a built in sense of trust – all reasons why sometimes keeping things “traditional” works in your favor.
