Though the days of gentleman callers may be long behind us, it’s nice to see that someone is carrying the torch of match-making, so long an integral part of successful couplings and awkward blind dates alike. Results will likely tend toward the former, given the source of the matches: Elle magazine’s E. Jean Carroll. Yes, for a measly $500 dollars, you can receive a consultation from the courtship columnist as well as access to her own Tawkify matchmaking database.

The service is offered through Elle’s new arrangement with HowAboutWe, which provides a portion of the proceeds to the magazine for every person it refers to the dating site. As any editor can tell you, a venture that brings revenue into print publication’s autumn industry is an over-whelming victory.

What Elle offers to HowAboutWe, though less apparent, is validation from a cultural mainstay. The magazine has been printing and predicting fashion fads for three-quarters of a century; throw in E. Jean’s 20 years of respected advice, and you’ve got a ringing endorsement. Though online dating is the way of the future, it is still regarded with skepticism in some corners. Having trend-setter Elle on HowAboutWe’s side would seem to make substantial strides toward the legitimacy of the industry.

But the biggest beneficiary, according to E. Jean herself, may be the end user of an online dating site (especially one who’s grown jaded from the burden of choice): “You get very shallow and you start to discard people because you don’t like the arch of their eyebrow. That’s when you need a matchmaker.” Indeed, it would be nice to have a second set of eyes looking out for you, especially if it’s one of the most trusted names in dating advice. E. Jean continues, “[The matchmaker] looks in your soul and sees things that you don’t even know are in there.” Especially if your romantic life seems out of control, it might be nice to put your fate in someone else’s hands for a while.