Every website needs fresh content, whether it’s in the form of articles, a blog or videos, it’s one of the most essential parts of maintaining a successful online presence. A blog in particular can help a website get more traffic by drawing in first-time visitors looking for specific information. Once your visitors arrive, it becomes easier to funnel them to your ecommerce page, store or desired landing pages.

But how do you maintain a good, relevant blog or frequent updates in site content? Let’s take a look at some tips that’ll help you not only maintain a blog, but show you how that blog can boost your site’s traffic.

Quality Content

Without informative, high-quality content, you need not read any further. Your blog should be made up of content that actually adds value to your readers’ lives. Otherwise, why would they even want to bother reading your posts?

Create content that helps your readers, and everything else becomes a lot easier.

Regular Schedules

Remember that your visitors will only want to read your content if they know you can be relied on to produce content on a regular schedule. If your posts are published at irregular intervals, chance are your readers will soon forget about you and go with one of your competitors who not only publish like clockwork, but also send out reminders to their subscribers when they have done so.

Social Media

The internet belongs to social media platforms. If you want to get in contact with your readers, you’ll need to focus on popular social media platforms like Facebook and Twitter. With a combined 400+ million monthly users, targeting these two platforms alone will give you access to an enormous playing field.

When it comes to your blog posts, follow these tips to reach your users:

• Make sure every one of your posts has sharing buttons for each social media platform.
• Make sure the share buttons can be seen clearly – preferably right at the top or bottom of your posts.
• Don’t limit the sharing to just the platforms you are used to; add buttons to as many platforms as you can and let the readers decide where they want to share your content.
• Use the buttons yourself and share your content with your own followers and subscribers.
• Keep on top of trending topics; anytime a topic related to your industry trends, repost or re-tweet them and include your backlinks.

Giveaways

There is no denying that everyone loves freebies and gifts. As often as you can, try to hold competitions or raffles where you give away free stuff to your users. Remember, the gifts don’t need to be expensive. You can, for example, offer your products or services at break-even prices or offer discounts.

The purpose here is to make your blog popular with people who will always want to come to it for the free stuff.

Loyalty Rewards

Do you know how you can keep your loyal readers coming back to your website? Try addressing a unique set of interests rather than covering a wider subject. The more your drill down into a topic and choose it as your blog’s topics, the more unique – and loyal – your readership will be.

Backlinking

Your blog won’t make it on its own. Come up with a working agreement with other blog owners in your field (who aren’t your direct competitors). Come up with a system where you can add your links to posts on their blogs (you can guest write for them) and have them return the favor. The mutual linking will help both of you raise your SEO rankings.

Alternatively, you can write articles and post them on free article submission sites like EzineArticles, HubPages, and eHow. Don’t forget to link back to your blog posts.

SEO

The final tip is probably the most commonly given advice to bloggers and website owners: learn SEO. Search engine optimization (SEO) might not be a topic you can tackle overnight, but it will definitely help you in your future marketing endeavors. Take it to heart and SEO will take your website to the next level; blog and all.

Boost your blog traffic now!

Implementing some or all of these tips will certainly help boost your blog’s traffic, but remember: don’t stop there! Once you’ve implemented these tips, make sure you do something more with your hordes of visitors: convert them into buyers.