Quality content will always be the driving force behind a successful website, helping attract and keep visitors and clients. But most people think that when website and SEO experts talk about content, they only mean written content, like blog posts and articles. While that may be the majority of your content, it shouldn’t be the only type you host – you should also host images, video, graphics, all other kinds of content that are engaging and interactive. If you can’t create your own images and videos, there are tons online you can find for free.
To make sure you actually start using videos on your site, let’s have a look at just some of the reasons why having videos could help your business.
1. You can say more with video content.
Instead of typing a long narrative about that new branch that opened, why not create a video about it and let your visitors be part of the experience? Website content is unique compared to, say, a book in your hand, because people prefer short and to-the-point content. They want to glean all the information they can get their hands (or eyes) on in the shortest amount of time possible.
How are you going to go into the details of the exciting new office with just 5 or 6 paragraphs? If you made a video on the whole event and cut it to a few minutes or less, you can convey your message without losing your visitors’ attention.
2. Video is professional.
Using videos often presents you in a more favorable light among your customers. Your website will stand out among your competition, who’s likely only using text and outdated images. They’ll be losing clients and you’ll be gaining clients impressed by your dedication to your website, its appearance and the information it presents.
3. Video helps increase conversion rates.
Studies show people who watch your videos are more likely to become your customers. Using this format can increase conversion rates by as much as 80 percent, a shocking number that could make a huge difference in your revenue. That alone should be incentive enough to start creating engaging, relevant videos right away.
4. Investing in videos has good ROI.
While you might think it’s cheaper to create written website content, it’s video’s ROI that you really need to focus on. Written content can get you your desired results, but over a longer period time. On the other hand, videos may cost you more today, but you could increase sales or visits in a much shorter amount of time.
5. Video can lead to the creation of a whole new marketing plan.
At some point, you’ll need to create a marketing plan for your business website. Digital marketing is a must and whatever your plans were for publishing and promoting your written content will work just fine. But why not take advantage of the better results you’re sure to get with video? Use the same methods of promotion, but reap better results, longer engagement and a higher return. Using videos in your online marketing campaigns will help boost your sales and also help in better establishing your brand.
6. Videos bring you closer to your customers.
Publishing videos that show you or your staff directly reaching out to clients will help seed trust with them. Putting a face to an otherwise invisible brand will bring your clients closer to you. It will also help them see that you are neither afraid nor shy to show who you are. This will result in a good, solid foundation for further brand-building.
7. Videos help search engines favor you.
When you put videos on your business website that answer often-asked questions, you will increase the time visitors spend on your website. This – the longer time is spent on your website and the lower your bounce rates – will be seen favorably by search engines like Google. As a result, your website’s SEO ranking will improve, making it even more visible on the internet.
8. Video helps increase engagement and reach.
Studies have shown that video content has a higher rate of being shared than any other content. This means your videos will reach people beyond your website, creating an opportunity for you to improve your engagement rates.
Start Creating Video Content Today
If you haven’t posted any video content on your website, you’re likely losing on opportunities that directly and indirectly improve your business performance and sales. Now is the time to start creating and using video content on your business website. It’s a lot in terms of time and money invested, but the results are sure to pay off.
