A savvy business professional such as yourself probably understands the tremendous marketing potential that comes with search engine optimization. Now, it’s a matter of turning your intentions into application. There are a variety of steps you can take to stake your presence in the search engine arena. Below, we will highlight 5 ways to optimize your blog posts for search engine optimization. By subjecting to these five practices, you will be way ahead of the majority of your competitors.
Learn more about Google Adwords
Google Adwords is a powerful tool utilized to leverage yourself against your competition. It shows you the keywords in your website that are valuable for reaching the right demographic and customer base for your business. Once you’ve curated particular keywords, the placement of such words will serve you well for the most impact in terms of user experience and search engine crawlers indexing your content.
Important places to utilize keywords include:
- Title
- Headings and Subheadings
- Concluding paragraph
- Hyperlink text
- Title tags and meta descriptions
Take Advantage of Images
When uploading an image onto your website, be sure to include keywords in the file name as well as a text-rich description in the alternate text field. Adding images will also provide more eye-catching material to demand the attention of your website. Be sure to find other ways to keep your website engaging.
Reference other Links
When writing your blogs, be sure to reference other websites or other links on your website in the text through a hyperlink. Not only does it count as a friendly shoutout, but it is also a good blog etiquette to abide by. Quality links are a valuable asset to have in the world of search engine optimization.
Provide a Subscription Opportunity
Be sure to implement RSS or Feed Subscription Buttons and offer your visitors opportunities to subscribe to a mailing list, if possible. This will provide friendly reminders for your customers to visit your site to drive web traffic fluidly and consistently.
Bolster your Social Media
Social Media platforms such as Twitter, Facebook, and Instagram are great methods to spread blog content to your followers. This is a simple and effective way to promote engagement not only on your blog but also on other outlets used to publicize and brand your business.
Use these Valuable Tools
There is a plethora of knowledge and resources readily available on the Internet for your perusal. We made it easier for you by providing a list of some valuable ones, and a brief description of each:
- Google Adwords – This is a great keyword research tool utilized to track, reach, and analyze your customer base from ads and keywords.
- SEMrush – A comprehensive toolbox for ad keywords research, comparative analysis of ad strategy, and competition analysis.
- Hootsuite – A simple and effective way to manage and track all your social media in one place.
In conclusion, there is a tremendous market yet to tap into and hone in on through search engine optimization. Working hard is significantly different from working smart when it comes to these practices. A strategy is a necessary component to ensuring your business’s success through your blog posts.
